Systems & workflow design · Zuddl
Scaling Video Production at Zuddl
How I designed repeatable workflows that took the repetitive half out of video production — and gave the team back time for the work that actually needed creative thinking.
The problem
When I joined Zuddl, there was no defined workflow for video production. Every request was handled independently and treated as a one-off project. The same tasks came back every time a video was needed — cleaning up recordings, recording voiceovers, adding music, hunting for old files, exporting. That work took time away from the videos that actually benefited from creative thinking.
Opportunity
Build systems around the repetitive work, so the team's time goes to the videos that deserve it.
My philosophy
Repetitive work should become systems. Creative work should stay creative.
Workflow 01
Monthly product updates
Product update videos were made by hand every month. Recordings varied in quality and framing, and each edit repeated the same tasks — so no two videos quite matched.
I made Screen Studio the recording standard and built a consistent capture workflow, so product marketers could hand over polished recordings before editing even started. A custom Premiere Pro extension put ElevenLabs directly inside Premiere, cutting the export-and-reimport round trip entirely. What's left for the editor is the part that needs judgment: pacing, music, final polish.
- 01
Record in Screen Studio
Screen recordingStandardised capture, handled by the product marketer.
- 02
Voiceover inside Premiere
Screen recordingElevenLabs via a custom extension — nothing leaves the timeline.
- 03
Edit & finalise
Screen recordingPacing, music and polish — the judgment calls.
- 04
Final output
Screen recordingConsistent framing and quality, month after month.
What used to take 3–4 hours now takes 30–60 minutes — and the videos got better, not just faster. These were bare screen recordings before: no voiceover, no music, no real presentation. Every update now ships with all three, so they're more watchable in less time.
Workflow 02
Blog → video engine
Marketing publishes a lot of blog posts, and making a video for each one by hand was never going to be practical. But video alongside an article improves accessibility and opens up distribution.
I built a pipeline that takes a blog URL and returns a finished video: the post becomes a script, the script becomes an AI voiceover, Whisper generates word-level timestamps, matching visuals are selected, and Remotion assembles the result. When something needs to change, the prompt gets adjusted rather than the video rebuilt.
- 01
Blog URL
The only input.
- 02
Script generation
Long-form post becomes a script.
- 03
AI voiceover
Narration generated from the script.
- 04
Word-level timestamps
Whisper aligns audio to text.
- 05
Visual selection
Matching visuals per section.
- 06
Remotion assembly
Everything composited in code.
- 07
Final video
Ready to publish alongside the post.
A 3–4 hour manual process turned into a mostly automated pipeline that scales with the content library.
Workflow 03
Video search in Slack
Sales and internal teams asked for existing videos constantly, and finding the right one usually meant interrupting the creative team.
I connected our Vimeo library to an internal Slack assistant through the Vimeo API. Anyone can ask for what they need in plain language — “show our latest AI videos”, “find our newest product launch” — and get matching videos back with links and context, instantly.
- 01
Ask in Slack
Screen recordingPlain language, no ticket, no interruption.
- 02
Assistant searches Vimeo
Screen recordingLibrary queried through the Vimeo API.
- 03
Matching videos returned
Screen recordingThumbnails, links and context in the thread.
Fewer interruptions for the creative team, and faster access to the library for everyone else.
Impact
The point was never to optimise individual videos. It was to change how videos get produced across the organisation.
- More consistent production quality
- Faster turnaround on recurring work
- Repetitive editing largely removed
- Internal teams can find assets themselves
- More time for high-impact launch videos
The win wasn't the automation. It was the room it made for creative work.
Key takeaway
Workflows don't replace creativity — they protect it. By automating what's repeatable, we made more room for the work that actually matters.
Let's build better workflows and make more space for creativity.
Let's talk